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8 Things Casino Buyers Should Know Before Buying Branded Merchandise

Whether you realize it or not, it’s everywhere. It’s on your casino floor, it’s on your employees, it’s given as gifts, it’s used by your customers, it’s in their homes. What is it? Branded merchandise. Items with your logo on it, and if you pay attention, you’ll see them all over the place. Then youContinue reading “8 Things Casino Buyers Should Know Before Buying Branded Merchandise”

Customer Trends: Staying Ahead Of The Game

A couple years ago, my teenage kids were saying “Lit” when they meant that something was good, and by the time I started saying it to annoy and embarrass them, I was informed that “Lit” had been replaced by “Fire.” I’m sure once I have the courage to start referring to good things as “Fire”Continue reading “Customer Trends: Staying Ahead Of The Game”

Recipe for Continuity Gift Program Success

While all common at the core – no two casinos are exactly alike. The little nuances created by each casino brand and management team are often the “thing” that makes one player select their favorite spot over another. Daily Operations teams diligently work to create an exciting gaming experience, Food & Beverage teams craft culinaryContinue reading “Recipe for Continuity Gift Program Success”

Why Continuity Programs Work for Casinos

For as long as I can remember, the continuity gifting strategy has been a successful marketing tool across many industries, from reward points on a membership card to a weekly toy placed in a child’s fast food meal combination. You can even look back to 1909 when the Honus Wagner baseball card was used byContinue reading “Why Continuity Programs Work for Casinos”

What Creates the Perfect Gifting Program?

It’s no secret that customer retention costs less and is easier to achieve than acquisition of new customers. Here is one of many articles you can find showing that existing customers spend more and have a major impact on increased profits. In order to achieve customer retention and increase loyalty, many companies employ a gifting strategy toContinue reading “What Creates the Perfect Gifting Program?”

8 Clever Ways to Socially Distance Players during a Gift Giveaway

As the country and businesses strategize to balance reopening and adjusting to health precautions, casinos have been equally, if not disproportionately impacted. Casinos are designed to be fun, high energy places with guests interacting and celebrating hitting a jackpot, an exceptional meal, a great show, a chance to win the car and even the appreciationContinue reading “8 Clever Ways to Socially Distance Players during a Gift Giveaway”